Rachel Moncayo is an independent copywriter with over 15 years combined corporate experience in product marketing, marketing communications, sales, customer service, management, and operations, for telecommunications, software, retail, export and industrial companies.

Her broad range of industry and functional expertise, as well as a bilingual/bicultural background (English/Spanish), have allowed her to excel at identifying with and targeting business needs. Serving both domestic and international arenas throughout her career, she has developed and implemented numerous successful sales strategies, product rollouts, and sales and support training programs. She has been instrumental in a number of companies' globalization efforts by leading numerous translation/localization efforts. In addition, she is especially well versed at developing copy to meet the challenges of company merger and start up activity, such as product re-positioning, company name changes, and multiple strategic shifts.

Rachel holds a bachelor's degree in communications with a concentration in education, and an honors awarded thesis in bilingualism and biculturalism. Early on in her career she served as an elementary school teacher, and also taught English as a 2nd language to adults. This experience was later carried over to the corporate arena where her award winning sales, customer service, and bicultural training programs have helped clients achieve sales and productivity goals.

Rachel is the founder and principal of
Dual Impact - a copywriting and copy-evaluation services company. The Dual Impact concept integrates the level of skill, experience, and diversification Rachel has obtained throughout the years. Its purpose is to bring marketing communications to a new level - one in which there is a distinct emphasis on market - exposing product from a uniquely customized and niche sensitive point of view... resulting in messaging that is clearly on target...clearly of impact!

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